Whisked Matcha

Redefine Program

Brand Strategy
Product Design
Visual Identity & Motions

Queensland, Australia

2023

Challenge

Whisked Matcha offers premium matcha made easy, but their brand didn’t capture the fun and delight of enjoying this vibrant drink. They needed a rebrand that felt joyful and premium.

Solutions

We designed a playful, fresh identity that embraces the fun of matcha while highlighting its premium quality. Through vibrant illustrations and unique packaging, we transformed Whisked Matcha into a brand experience that’s as delightful as the drink itself. This joyful identity is set to stay relevant as matcha rises in popularity.