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El Manzano

Rebuild Program

Brand Strategy
Visual Identity
Communications

Lima, Peru

2024

Challenge

El Manzano’s legacy is built on rich tradition, but to thrive in a fast-changing market, it needed more than just a modern look, it required a strategic transformation. The challenge was to evolve its identity without losing the essence that made it a beloved name.

Solutions

We didn’t just redesign El Manzano’s visual identity; we reimagined its future. Through deep brand storytelling, we crafted a narrative that bridges generations; honoring its history while making it irresistible to the modern customer. Every design element, from the logo to the packaging, reinforces a timeless yet forward thinking brand, ensuring El Manzano remains a staple for years to come.

Close-up of Whisked Matcha’s green takeaway cup with playful illustration and bold brand typography — a packaging design project by 365 Socials for a premium matcha brand.
Loyalty card design for Whisked Matcha, featuring playful hand-drawn icons and a branded punch card layout — part of the visual identity system by 365 Socials.
Lifestyle brand photo of a Whisked Matcha baseball cap styled in a ceramic bowl with lemons — playful product branding shot by 365 Socials for a premium matcha company.
Creative Agency in NYC
Custom logo design and brand identity development for a premium matcha brand. Visual system created by 365 Socials to reflect product authenticity and modern aesthetics.
Minimalist packaging design for premium Japanese matcha. Branded by 365 Socials with custom typography, modern layout, and vibrant color system.
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