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El Manzano
Rebuild Program
Brand Strategy
Visual Identity
Communications
Lima, Peru
2024
Challenge
El Manzano’s legacy is built on rich tradition, but to thrive in a fast-changing market, it needed more than just a modern look, it required a strategic transformation. The challenge was to evolve its identity without losing the essence that made it a beloved name.
Solutions
We didn’t just redesign El Manzano’s visual identity; we reimagined its future. Through deep brand storytelling, we crafted a narrative that bridges generations; honoring its history while making it irresistible to the modern customer. Every design element, from the logo to the packaging, reinforces a timeless yet forward thinking brand, ensuring El Manzano remains a staple for years to come.








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